How to Find Photographers, Designers and Creatives on Instagram

4 min read

Photographers, videographers, designers and illustrators use Instagram as their portfolio, and most list a booking or business email. That makes them reachable if you sell editing tools, printing, courses, gear or client work.

Good places to start

A photography or design magazine, collective or competition page that follows its featured creators.
A camera, lens or software brand that follows creators it works with.
A local creative community or coworking page.

Filter for the right size

Account type: creator or business.
Followers: independent creators with a few thousand to about 100,000 followers are often easy to reach. Very large accounts tend to be managed by agents.
Only leads that show an email.

Use the category as a hint

The category on an account often says photographer, designer, artist or video creator. Use it to split your list into groups, and tailor each message to the group.