How to Write a First Email to a Business You Found on Instagram
4 min read
You found a business and its public email. What you write next decides whether you get a reply or a spam report. The goal is a short, honest, relevant message that is easy to say no to.
What a good first email has
- A clear subject that says what it is about, not a trick.
- One sentence about who you are and how you found them. For example, that you saw their Instagram page.
- One specific thing about their business that shows you looked.
- One simple offer or question, not a long pitch.
- An easy way to opt out.
A simple template
Rules that keep you safe
- Use your real name and a real reply address.
- Do not hide that it is a sales email.
- Include a simple opt-out and honour it quickly.
- Follow the laws that apply to the person you write to, such as CAN-SPAM in the US and GDPR and similar rules elsewhere.
- Send in small batches and watch replies and bounces.
Check the list first
Sending to dead addresses makes messages bounce and hurts your sender reputation. Check the list before you send, and send to the addresses that pass first.
Paste or upload your list. Only Passed and Failed results use a credit. Unknown results are free.
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