How to Find Salon, Spa and Barber Leads on Instagram

4 min read

Salons, spas, nail studios and barbers show their work on Instagram every day, and many list an email for bookings or enquiries. That makes them reachable if you sell booking software, beauty products, furniture, training or marketing.

Where to start

A professional beauty product brand or distributor. They usually follow the salons that stock or use their products.
A local beauty school or academy that follows its graduates' salons.
A well-known salon in a city. Salons often follow other salons in the same area.

Filters that work

Account type: business.
Followers: roughly 500 to 25,000. Small and mid-sized salons are where the owner reads the email.
Only leads that show an email.

Tip: the category column helps you split the list. Common labels are "Hair salon", "Nail salon", "Beauty salon", "Spa" and "Barber shop". Keep only the ones your product fits.

What to say

Mention a piece of their work you liked, then offer one thing that saves them time or brings in bookings. Owners are with clients most of the day, so a short message they can answer in one line works better than a long pitch.

Check the emails before you send. Booking emails change when salons switch systems, and a clean list keeps your messages out of spam.

Find leads on Instagram

Collect the accounts a profile follows, filter them, and get the public emails. New accounts get 100 free credits.

Open the lead finder

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